What is a logo?

A logo tells a thousand words

A logo is just a picture and like any other picture it will tell a thousand words.

The difference between a picture and a logo is that the words a picture tells are open to the interpretation of the person who is looking at the picture. A logo on the other hand must tell the viewer the thousand words that the company wants told.

So, what is the message that we want to convey in the Abeceder logo?

The most important part of the message is that Abeceder is made up of three parts, information, products, and services.

1. Information – Under our The Four Works brand we create multi-media content, editorial, audio podcasts, webinars, and videos in which we explore a wide range of work- related issues. It is not our intention to tell you what you should think, but we do hope to make you think.  
2. Products – Under our Work Place Centres brand we have created a series of web shops that are the source of the resources that organisations of every kind need, and which HR departments are often responsible for purchasing. These web shops fully integrate with Abeceder H2R.
3. Services – Abeceder delivers services under two brands. 

• Abeceder is the group brand and the brand under which we deliver our work-related consultancy and support services.
• Abeceder H2R is our software as a service (SaaS) brand.

These are three separate parts that work in harmony to create a unique, comprehensive employee management solution that helps employers and employees create hiring to retiring relationships.

We could have used a wide range of shapes, symbols of characters to represent these three parts of Abeceder. But we decided to use dots.

The dots could have been arranged in any sequence or shape. We opted for the curve to demonstrate that work-related initiatives rarely progress in a straight line from A to B. Something is guaranteed to happen that will result in you having to deviate from what seemed to be the perfect plan. 

Dots evoke an image of the balls of an abacus, which is probably the first machine used to complete mathematical calculations. It is a device that is still used in markets in many parts of the world.

That market place use of an abacus is a good reminder that we must make sure the numbers add up for everything we do, Across the whole of Abeceder, for everything we do there must be a return on the investment our clients make.